A Review Of Semalt's Dedicated Dashboard And How They Can Help Your SEO Business
Semalt is a leader in the SEO community. They work with a variety of international clients to assist them in boosting their own business. Their latest update includes the ability to apply their powerful dashboard to your website.
Through this review, we are going to take a closer look at the interface. We will also give you some tips that you can use to get the most out of the dashboard, allowing you to resell these tools to your consumers.
We will be looking through the following areas:
- Search Engine Results Page (SERP) Analysis
- Webpage analyzer
- Page and website uniqueness check
- Page speed analyzer
- Report center
This article will reference the dashboard used on Local Pulse Marketing.
Search Engine Results Page (SERP) Analysis
One of the most powerful tools in any SEO company's arsenal is keyword analysis. By finding keywords that work for your page, you can work towards targeting these keywords, which will draw the correct traffic to your page.
As you can see above, there is an incredibly easy to read table. This table comes from Semalt's website, covering a wide variety of potential search terms. If you scroll down, you will be able to see the keywords that Semalt targets.
If you placed your website here, you would see the keywords you currently rank for. Suppose you haven't worked with a dependable SEO agency before. In that case, that likely means you aren't going to find many keywords ranking in the top ten.
You can also narrow things down by the best pages, which can be found on the navigation bar's left side. Check out the image below to see how easy it is for your potential clients to switch between pages.
The last section allows you to compare your ranking with your competitors. While you can see websites like YouTube, Twitter, and ResearchGate, they are there by default. You can insert your competitors pretty quickly, which will give you a solid insight as to how much success they are getting.
By sharing and reselling this insight to your clients, you have a powerful tool ready for resale to the right people. Utilize your existing channels so that your clients may see where Semalt can help them alongside the services that you offer.
If you have used Semalt's tools before, you are already familiar with what comes with the website analyzer. The idea is to focus on areas of potential improvement for your site. These areas include the following:
- Server and security
- Mobile usability
The audience section looks at your linked social media accounts to see if the audience can access them. This measurement tool can also find the amount of traffic going to your website, optimizing your website utilizing data from the dashboard.
SEO looks for your meta description, headers, and the existence of robots.txt to be sure your website functions as it should. Any errors found in SEO are typically from a lack of keyword density or broken sections. You will see them under the "errors" or "warnings" section.
Server and Security Info
Errors in this area typically deal with checking for the location of your website. It also looks for an HTTPS, which provides a secure site for your potential clients.
Servers without an HTTPS certificate limit their ability to protect against potential attacks. Also, clients who see that you lack this security may not want to do business with you.
The last potential break on your website comes from its ability to be seen and used on mobile platforms. Sites that do not have mobile optimization load slowly and will look broken. Given that most of your potential clients are likely browsing on their phone, a lack of mobile optimization is dangerous.
Semalt's website analyzer is a simple, across-the-board approach to looking at your website. Pages like Local Post Marketing utilize this for their own page, using it to grow potential businesses and clients.
Page And Website Uniqueness Check
The key to good content comes from utilizing great ideas in such a way that it differentiates you from the competition. The website analyzer provides you with a simple look at comparing your page with what's available on the market.
By looking above, you can see that Semalt's uniqueness check reveals around 80%. It is important to note that you cannot gain an utterly comprehensive view without using the complete dashboard. A webpage uniqueness check by itself reveals nothing, but it does offer you an opportunity to discuss a content rewrite.
You can also use this to compare your content between pages. One of the biggest mistakes you can make as a website owner, be it an SEO business or otherwise, is to reuse content on multiple pages. Some people think you can stuff content that is oddly similar to other pages. Semalt's dashboard reminds us that this is not the case.
Page Speed Analyzer
Semalt's page speed analyzer allows you to check on how fast your page responds. The slower the page is, the higher the bounce rate. People have incredibly short attention spans.
To address these short attention spans, you must build your page to load in under five seconds. Ideally speaking, you shoot for having a page load time around two seconds long. Below are some ways that you can improve your page's speed. You can also share this advice with your clients.
Compress Your Images
Compressing your images allows you to maintain most of the quality while reducing the size. Given that most people see photos on their smartphone, they will only see incredibly glaring quality issues. Don't be afraid to try and get your images in the tens of megabites. Stick to using JPEGs if possible, as they are better for compression.
Reduce Redirects On Your Site
Suppose your website automatically redirects through three different pages to get where they need to go. In that case, that's at least two seconds of loading per page. Try and keep your page as few redirects as possible.
Cut The Fat
The majority of the best landing pages contain a small number of images and a button requesting potential customers to buy or subscribe. If your webpage looks a bit more cluttered than that, try and think about what you would want to see at a website. Nine times out of ten, you would like to keep it simple and straightforward.
If you find something that seems unnecessary, like a flash animation or a GIF, remove it. You need to have a slim webpage to compete correctly.
The report center allows you to create reports on how your website has done over some time. It can focus on the following areas:
- Keywords in TOP
- Best pages
- Page uniqueness check
- Page speed analyzer
- Webpage analyzer
This process produces a PDF that allows you to track your reports over a period easily. You can also choose a regular schedule to receive these reports using the navigational elements on the side.
You cannot underrepresent the importance of data. If you want to start your own SEO company, this section is where you want to start. By sending regular reports to your client, they will see your SEO campaigns supported by Semalt work.
Other Features Of The Semalt Dashboard
- Support for multiple languages
- Domain and logo support
- Account management
- Easy reselling
Support For Multiple Languages
Semalt's dashboard has support for 11 different languages. As a result, those who prefer to focus on specific industries over local SEO can potentially capture an international market. It will require a good deal of growth, but the challenge is available to the right marketer.
Domain And Logo Support
Through Semalt's dashboard, you can apply your logo and domain. The easy integration of your logo and domain will allow you to apply a URL that you may have given to another site. Semalt will enable you to put that domain to use, supporting a website that will include Semalt's dashboard.
Semalt's system includes automatic account management and password resets. If you feel like most of your time will be related to account management, don't be worried. Semalt's system has already integrated this, allowing for simple account management.
Easy Resale Of SEO Services
Semalt offers a high range of services that you can put behind your product offering. Often, all it takes is Semalt acting as a supporting element to your business to turn it over. Semalt's reseller business integrates easily with the dashboard.
When looking at Semalt's Dedicated Dashboard, you can see that there is are various unique tools available to your client's disposal. By adding them to your product offering and Semalt's reseller program, you have a powerhouse of tools that can give you a substantial competitive advantage.
If you are competing on a local or industry level, these tools will push you to the top. Once that is done, you can share this success with your clients, providing them with real success and results.